Growing Your Brand On Instagram
The race to grow your brand on Instagram is one most business owners find to be either incredibly enjoyable or a major headache. Either way, every entrepreneur understands the need for social media to increase specific conversions such as sales, leads, or clicks, and with over 1 billion people using Instagram every month you have a wide pool of potential customers right at your fingertips. Let's take a look at how you can grow your brand on Instagram or perhaps gain a few new strategies on today's most prominent photo and video sharing platform.
Discover your audience
A good strategy for growing your brand online starts with your audience. When you understand your audience, you can better deliver content that speaks to what they like, hate, what they want to support, and what is more likely to be shared. Notice we bolded shared; shares and re-grams are crucial to gain visibility online, which leads us to our next point.
Become design-wise
Understand your brand's color scheme and regularly follow it on Instagram to show thoughtfulness. We live in a visual digital age; design matters, and we are more likely to buy when the design provides an aesthetic experience. Poor delivery and organization don't go unnoticed; save yourself the headache and focus on upgrading or experimenting with different formats/colors. Once you do, you can now leverage your new color palette to fit other people's feeds for Instagram so that they can re-gram your content based on their color scheme.
Provide Information
People are actively seeking out new information to save on Instagram. Saves are now one of the be engagement metrics to track right now, so focus on providing information gems, advice, or how-to's that are specifically tied to your brand's product or service. You can also use video to give your audience information through Instagram Live along with the IGTV feature. Whatever you choose, understand that information build credibility.
Maintain Brand Voice
Be sure to keep your information aligned with your brand's voice, don't go off, and use technical language that your audience wouldn't understand or more informal wording if your audience is more formal. Knowing your audience means knowing the best way to present information.
Data, Data, Data
Track your performance and check insights daily. Rule of thumb: prioritizes shares, saves, and follows because they're closely correlated with growth. Four or five times a week, reply to comments and DMs to get qualitative feedback.
Take Action
Don't just wait for your content to be picked up. Take a chance and put yourself out there by DMing your content to accounts you admire — anything you think will be a good fit for their feeds — and pitches yourself for takeovers, regrams, or any other ideas to get your content shared. You can also check for audience overlap and content alignment and whether the account already follows you in choosing which accounts to pursue.
Now that you have a few new ideas on how to grow your business on Instagram, we would love to stay connected on your journey! Follow us @milkcartstudio and like our Facebook Page.
